AppCan Ltd is committed to protecting your privacy and handling your personal data responsibly.

This Privacy Policy explains how we collect, use and protect personal data submitted through this website or collected when you use it. We process personal data in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018. Legitimate interests can be a lawful basis for direct marketing and related business activity where it is appropriate and properly balanced.

Who We Are

What Information We Collect

We may collect and process the following information:

• personal details you provide through our website forms, such as your name, company name, job title, email address, telephone number and any other information you include in your message;
• technical and usage information about how you use our website, such as your IP address, browser type, device information, pages viewed and time spent on the site;
• cookie and analytics data collected through tools such as Google Analytics.

How We Use Your Information

We may use your information to:

• respond to your enquiries;
• provide information about our services;
• operate, maintain and improve our website;
• monitor website performance and usage;
• keep our website secure;
• send relevant business-to-business marketing communications where permitted by law.

Our Lawful Bases

Depending on the circumstances, we rely on one or more of the following lawful bases:

• consent;
• legitimate interests;
• legal obligation.

Legitimate interests can include operating and improving our website, responding to enquiries, and marketing our services where this is fair, proportionate and lawful.

B2B Marketing

If you contact us on behalf of a limited company, LLP or other corporate organisation, we may use your business contact details to send you relevant information about AppCan’s services, updates and marketing communications.

We do this on the basis of our legitimate interests in promoting and developing our business. Under ICO guidance, the PECR rule requiring prior consent for electronic mail marketing does not apply to corporate subscribers such as limited companies and LLPs. The ICO defines corporate subscribers as corporate bodies with separate legal status, including companies and LLPs.

You can opt out of marketing communications at any time, and we will stop sending them if you ask us to. Individuals have an absolute right to object to the use of their personal data for direct marketing.

Cookies And Google Analytics

Our website uses cookies and similar technologies to help the site function properly and to understand how visitors use it.

We use Google Analytics to measure website traffic and usage so we can improve the site. Where non-essential analytics cookies are used, the ICO requires user consent. You must tell users if you set cookies, explain what they do and why, and get active consent unless the cookies are essential.

Sharing Your Information

We may share your information with trusted third-party service providers who help us operate and support our website, such as hosting, analytics and IT providers. They may only process personal data on our behalf and under our instructions.

We do not sell or rent your personal information to third parties for their own marketing.

We may disclose information where required by law or regulation.

International Transfers

Some of our service providers may process personal data outside the United Kingdom. Where that happens, we will take appropriate steps to ensure your data is protected in accordance with applicable law.

Data Security

We take reasonable technical and organisational measures to protect your personal data. However, no internet transmission is completely secure, so we cannot guarantee the security of information sent to our website.

Data Retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, maintaining records and complying with legal obligations. Customer-related data may be retained for up to 15 years after the end of the relevant supply of products or services.

Your Rights

You may have the right to:

• request access to your personal data;
• request correction of inaccurate personal data;
• request erasure of personal data in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to the use of your personal data for direct marketing.

If you wish to exercise any of your rights, or if you have any questions about this Privacy Policy, please contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO).

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

Changes To This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

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